Coke Zero Gaming Zone (2011)

WHAT I DID Coordinated and managed this pan-European partnership for Coca-Cola (which involved media buying, branded content, experiential marketing, in-store promotion etc.) with partners like Sony PlayStation, MSN & Ubisoft. 120 million cobranded packs across 10 countries were produced. CCZ brand growth ended up +15% vs previous year.



© Alexandre Delamaire 2018 - unless stated otherwise

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