Jaeger-LeCoultre "The Revealer" on CNN

WHAT I DID Designed this branded content program for Jaeger-LeCoultre, hosted on CNN, which turned famous works of art upside down and shed a new light on their hidden meaning - thus effectively mirroring the Reverso watch's USP ( = its hidden / revolving dial). The program was awarded the Media & Marketing Award in the luxury category in 2011 & brought back 6 euros in earned media for every euro spent.

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© Alexandre Delamaire 2017 - unless stated otherwise

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